Good Behavior Beginnings Earns Behavior Health Center Excellence Distinction

Eagle River, AK – Good Behavior Beginnings (GBB), a behavioral service agency, today announced the organization received a Distinguished Award from the Behavioral Health Center of Excellence (BHCOE). The award celebrates exceptional special needs providers that excel in the areas of clinical quality, staff satisfaction, and qualifications and consumer satisfaction. These areas are measured via a wide-ranging audit, including interviews with agency clinical leadership, a detailed staff qualification review, an anonymous staff satisfaction survey, and an anonymous consumer satisfaction survey.

“Good Behavior Beginnings is an exemplary model of a program that strictly adheres to the principles of Applied Behavior Analysis (ABA) and ethically services a remote and rural population of individuals with autism, intellectual disabilities, and/or developmental disabilities,” said Sara Gershfeld, Founder of BHCOE. “A Center of Excellence adopts and implements quality standards that promote thriving futures for their consumers. There are only a handful of companies that have achieved this level of distinction nationwide and we are very pleased to add GBB to this celebrated group.”

BHCOE is a trusted source for recognizing top-performing behavioral health providers. Acting as a third-party, the organization systematically measures and reports on existing quality criteria in the behavior analysis community using standardized methods and practices, and awards only those service agencies that meet elite standards.

“At Good Behavior Beginnings, we have worked diligently to develop a team of professionals, comprised of highly trained Board Certified Behavior Analysts, to foster development through proven ABA programs empirically validated by research,” said Rachel L. White, PhD, BCBA-D, Clinical Director and Owner of GBB. “We pride ourselves on the quality of services, access to care, and employee satisfaction. We are so pleased that BHCOE has awarded us this distinction.”

About Behavioral Health Center of Excellence (BHCOE)
The Behavioral Health Center of Excellence is a trusted source that recognizes top-performing behavioral health providers. BHCOE offers a third-party measurement system that differentiates top services providers from exceptional services providers. The BHCOE criterion features standards that subject-matter experts developed to measure state-of-the-art behavioral health services. The organization’s partnership with Love My Provider, an online review of services for families impacted by special needs, allows awardees to be featured as a Center of Excellence on For more information, visit

About Good Behavior Beginnings (GBB)
Good Behavior Beginnings (GBB) provides Applied Behavior Analysis (ABA) therapy and consultation in Anchorage, AK. We employ empirically validated instructional strategies and ensure that all programming is individualized and designed to meet the specific needs of each student. We offer in-home services, a private school, and an inclusive preschool. Our goal is to ensure that each student maximizes his/her potential, experiences an improved quality of life, and transitions to adulthood with the skills necessary to be an active participant and contributing member within his/her family and community.For more information, please visit

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